ABOUT PARTICIPATION
At Participation, our journey started with a simple but striking realization. We noticed the varied landscape of the running apparel market, with boutique brands like Satisfy Running and tracksmith offering exclusive designs at a premium, while larger brands churned out affordable but uninspired options.
Recognizing this gap, we saw an opportunity to bridge affordability with style, where performance meets personality. Thus, Participation was conceived—a brand akin to the Casetify of run wear, where every runner, irrespective of budget or preference, could discover gear that resonates with their uniqueness while maintaining the expected quality of active apparel.
Our mantra is clear: focus. We're not fixated on pushing the boundaries of material innovation or tech wizardry. Instead, we channel our efforts into crafting practical sportswear that gets the job done efficiently. Bid adieu to tired, worn-out tank tops and faded shirts; it's time to inject your runs with energy and flair through vibrant, captivating designs.
But our journey doesn't halt at creating eye-catching apparel. No, it's just the start. We understand the power of community, the strength in collaboration. That's why we're reaching out to the global running community, urging them to partner with us. Through our innovative B2B approach, running groups and communities can co-create custom gear that reflects their identity. This collaboration not only fosters a sense of belonging but also propels our mission to bring these unique designs to the masses.