Participation x The New Normal HK: Running for Mental Health

We’ve teamed up with The New Normal Charity HK (TNN HK) to launch some exclusive running tees and singlets, and it’s a match that makes total sense. Most of the proceeds from these sales are going straight to TNN HK to power their mental health support in Hong Kong. Why them? Because our missions line up perfectly, and we’re pumped to back their work.

Running Merch That Makes a Difference

At Participation, a small running brand in Hong Kong, we’re all about that first step—getting out there, hitting the pavement, and shaking off the inertia. We know taking action beats overthinking every time. TNN HK lives that same energy with their peer support groups, offering free mental health support where people can talk, connect, and feel less alone. No costs, no barriers—just real conversations that spark change. It’s like the mental equivalent of your first run: small move, big impact.

So, we’re dropping these running tees and singlets to fuel their mission. Every piece you snag helps fund TNN HK’s meetups, workshops, and community events—stuff that keeps mental health support accessible in Hong Kong. Pick up a tee or singlet, rock it on your next run, and know you’re supporting a crew that’s all about moving forward, whether it’s through a stride or a story. We’re thrilled to team up and make this happen.